SCORE BOARD: Moments after the Badgley Mischka fashion show ended at Spring Studios, a group of people had gathered in front of the leader board in the lobby to see the company’s new Badgley Mischka Runway app in action. The board listed the audience’s top 10 favorite looks from those that were just shown on the runway. Although results are still in flux, at that moment in first place was a crimson silk and Lurex brocade gown, followed by a white crepe cape gown and ebony wool lace dress.
“We are capturing sentiment in real time,” said Tom Savoie, retail solution director of SAP, which collaborated with Badgley Mischka to include beacon technology in each of the looks going down the runway throughout the show. Savoie said as the show was in progress, audience members could vote on whether they “liked” the look or “loved” the look, and loves were weighted heavier than likes. The app was available to those in the room, as well as globally, so people could vote anywhere, he said.
Later in the afternoon, Mark Badgley and James Mischka said what they found most interesting was the favorite gown was the most “old school traditional ballgown,” which was the