NEW YORK – With a parade of exuberant lion dancers and drummers, Chinese New Year — the Year of the Dog — was celebrated up and down Madison Avenue here on Saturday, bringing out scores of local politicians, Chinese dignitaries and families with their kids and dogs.
“It’s really a very dramatic performance. So many people are running up taking pictures and cell phone videos,” said Matthew Bauer, president of the Madison Avenue Business Improvement District, which staged the event for the third year in a row.
This year, however, the Madison Avenue BID partnered with three others — The Chinatown Partnership, East Midtown Partnership and the Grand Central Partnership — as well as SUNY’s Confucius Institute for Business, to bring greater dimension to the event.
Being the Year of the Dog, the 51 Madison Avenue retailers participating in the celebration were exceptionally dog-friendly. Jonathan Adler, for example, provided dog adoption. Lululemon had a photographer for dog shoots, and there was more than the usual number of doggie water bowls that shopkeepers placed by their entrances. “No matter what day of the year you are here, you do see so many stores on Madison Avenue that put out dog bowls,” said Bauer. “It’s