Baseball may be called America’s pastime, but football (specifically, the Super Bowl) is inarguably the sporting event that draws Americans together the most.
With Super Bowl LII just a few days away, we’re taking a look back at the cleats worn by NFL players from Super Bowls of years past.
Predictably, styles have begun to better reflect the big personalities of the players filling their shoes — a change that aligns with the increasingly customized footwear worn by NBA and MLB players.
In the 1967 Super Bowl — more than 50 years ago — players went simple with their footwear, sporting basic, single-colored cleats that coordinated with their uniforms. These days, before having a contract with an athleticwear company was a must for professional athletes, the cleats were devoid of the giant logos that they’re covered in today.
Kansas City Chiefs quarterback Lenny Dawson exits the field while wearing dark cleats during the 1967 Super Bowl. The Chiefs lost to the Green Bay Packers.
By the mid 1970s, logo-bearing shoes had become ubiquitous. Adidas cleats — complete with the brand’s recognizable triple stripes — were a common choice among athletes, who sported the stylish footwear in colors that matched their uniforms.
Butch Johnson of the Dallas Cowboys, clad in white