After years of being known for her rock ’n’ roll persona, Gwen Stefani is embracing her softer side. The singer and designer, who on Tuesday launched her latest eyewear collection with Tura Inc. under her L.A.M.B. label and the more affordably priced GX by Gwen Stefani collection, has seen her style evolve in step with changes in her personal life.
“In the past I typically would always go for heavy nerd glasses that made a super huge statement,” says the 48-year-old on the phone from Los Angeles. “As time goes by I’ve gone smaller and more feminine, but I’m in a really feminine place in my life now anyways.”
The California native admits to “naïvely” approaching fashion early in her career and to “not even carrying a purse” until she was in her 30s. Describing her past style as “very much having a guy’s point of view,” which was largely influenced by her male counterparts in No Doubt, Stefani says her Nineties look was “very focused on makeup, but I never felt comfortable in high heels.”
Now Stefani welcomes her feminine side and attributes her evolution in part to years of working with stylist Andrea Lieberman, as well as “being in love” with fellow