It’s a mobile world. According to eMarketer’s latest research, mobile commerce hit a new benchmark in 2017: sales increased year-on-year by almost 59 percent, reaching $1.357 trillion. The contributed immensely to the near 25 percent annual rise in e-commerce sales, which resulted in $2.304 trillion globally.
According to eMarketer’s research, m-commerce also drove an expansion in average online shopping cart sizes. International accessibility to online shopping platforms democratized e-commerce, and widened brands digital footprint, which injected revenue, too. “In Asia-Pacific, the proportion grew from 70.3 percent in 2016 to 76.1 percent in 2017. In Western Europe — where tablets play a role in several countries — it jumped from 31.3 percent to 35.4 percent over the same period,” said the eMarketer report, “Worldwide Retail and E-commerce Sales: EMarketer’s Updated Forecast and New M-commerce Estimates for 2016-2021.”
This echoes the robust earnings during the Black Friday and holiday shopping period. As reported by Adobe, mobile collected its first $2 billion on Cyber Monday. And while mobile continues to become the preferred device for product research and discovery, retailers should maintain physical footprints for enhanced customer service — and shipment pick-up.
According to eMarketer’s report, mobile commerce only devised 6 percent of all retail sales