As New York readies for fashion week, the team at Rag & Bone will have already exhaled a collective sigh of relief. On Thursday evening at the Metrograph theater in Manhattan, the label provided its alternative to a traditional runway show in the form of a short film titled “Why Can’t We Get Along.”
The six-and-a-half-minute production, which has no dialog, explores perspective and movement set to a haunting soundtrack by Radiohead’s Thom York. Codirected and choreographed by former New York City Ballet principal Benjamin Millepied, the interpretive work was filmed in a Brooklyn warehouse with actors Kate Mara and Ansel Elgort leading a troupe of trained dancers wearing, of course, the label’s spring-summer 2018 collection, which is currently available in stores.
“Not doing shows anymore and having pulled out of fashion week [means] we’re just focusing on creating awesome content that represents our philosophy as a brand,” explained Marcus Wainwright, who cofounded the company in 2002. “It organically shifted from an idea to do a film into an idea to do it on perspectives and movement.”
While other brands may dictate a singular concept, Wainwright was keen on allowing his team of creatives — including filmmakers Aaron Duffy and Bob Partington along