Sally Hershberger is bringing her salon to Barneys New York.
The hairstylist, who operates out of two New York salons and one in Los Angeles, is partnering with Barneys for her first salon inside a retail store at the retailer’s flagship Madison Avenue location.
“We’re both about style and excellence,” Hershberger said. “It’s going to be great that women will be down in [the beauty department] and be able to try out my products and see how to use them.”
Opening Feb. 14, the full-service salon, which will offer styling, haircuts and color, among other services, will also sell all products from Hershberger’s namesake hair-care brand. Hershberger will also be available for appointments at the location.
“We wanted to partner with [Hershberger] because of her reputation as a visionary in the hairstyling world,” said Jennifer Miles, vice president and divisional merchandise manager of cosmetics at Barneys. “It’s so important for us to partner with the right person and we felt that everything [Hershberger] does from her styling to her brand was the right match for Barneys.”
For Barneys, introducing the salon was the natural next step for the beauty department. The retailer already offers makeup applications, brow services and facials, and wanted to round out